Google My Business is a free listing with Google, yet only 50% of small business owners have claimed their listing.
In this blog, I will share with you how to get started with Google My Business, and how to get the most out of your listing.
How to set up your Google My Business Page
Firstly you will need a Gmail address to set up the page, and then go to this link here to get started: https://www.google.com/business.
The red arrow below indicates where your Google My Business listing sits on Google:
Follow these steps to complete the set up:
1. Click on the Start Now Button.
2. Then you will be prompted to enter details about your location, name, address, phone number and website.
3. Next you will need to choose a way to verify your listing. So you can select the Postcard option, and a postcard will be posted to your business address within 10 – 15 working days. Once you receive the postcard login to your dashboard, and enter the verification code when prompted.
4. Then you need to fill in all the details on your profile:
• Description – use your primary keywords in this description.
• Categories – choose 2 or 3 categories that best describe your business.
• Services – Add a range of services that you offer.
• Opening Hours – And include any holiday opening hours too.
• Areas you service – This can be a kms radius.
• Make sure your name, address and phone number is consistent with your website and social media pages.
5. You can then upload a profile photo, cover image and photos of your business, clients, etc. to the page.
Ask for Google Reviews
Once your page has been verified you will have a unique URL that you can send to customers requesting a Google Review for your business.
Make sure you always respond to your Google Reviews. When someone leaves you a Google Review you will receive a notification via your Gmail account associated with your GMB page.
If you receive a bad Google Review, you also need to respond, as it shows that you care about each and every customer and review.
There is also a Google My Business Messaging function. You will need to turn this on to be able to receive messages from customers.
Think of it like text message functionality, it’s an easy way to get instant message.
Post regularly to your page
Google My Business allows you to post photos and updates to your page. You can either download the My Business App or do it from your desktop.
You could share a post about:
• A cause you are involved in
• And event you attended
• A customer win
• A new product/service you are launching
• An award
• A new blog post that you write
You can add a CTA (call to action) to your post such as Learn More, Buy now etc.
You can also add photos directly to your photo gallery too on your Google My Business page.
Google My Business Insights
There is Google My Business Insights functionality also available. In this you can find out where is your website traffic coming from mobile or desktop. You can see how many calls you have received from your page. And you can also identify if you are being found on Search or Google Maps.
So there you have it, some easy steps to follow to set up and use your Google My Business page.
Remember you need to keep adding updates and photos to your page, and keep asking for those Google Reviews.
Author – Vanessa Geraghty McGann, Chief Marketing Officer, Greenstalk
GreenStalk – Building better businesses together